Hans Peter Fris represents the third generation of the Fris family at the helm of FRIS. However, the company's long history does not mean that it is traditionally oriented. On the contrary. It’s innovative. And for inspiration to innovate, he likes to look beyond the boundaries of the real estate business. 'I think we should also learn from experiences in the hospitality industry. As estate agents, our goal is also to optimise people's living pleasure.’